Scriptural Foundations for Marketing

£8.50

Marketing – seeking to meet the needs of others – is an honourable endeavour for a committed Christian. In fostering mutually beneficial exchange relationships with customers, a Christian marketer should be transparent in both motives and methods, making decisions with concern for the welfare of the firm, its stakeholders, and society. Doing so requires a thorough grounding in God’s Word as well as an understanding of modern tools and theory. Marketing can contribute to an organization and society when God’s Word guides the practice.

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ISBN: 9781883925802Author: Format: