As someone in business, what is your most important asset? If your personality, your character, did not make it to the top of your list, it ought to have done. In this cogent, powerful, thoroughly argued book, Esther Mburani argues that the way you perceive and respond to situations, people and opportunities in business, the totality of that, is your business character. And that is fundamentally your brand. This book has one goal: coaching you into using your character to excel. The flexibility of principles and concepts in this book makes them applicable and effective in a broad spectrum, including self-identity, personal branding or re-branding, education, faith, career, relationships, parenting, health, business, entrepreneurship, management, and leadership. If you want to overcome challenges in your life and reach the top, this book will fast-track you.